Solution Briefs


The Essential Guide to Public Cloud for Business Communications

So you’re considering public cloud for your business communications. You’re not alone! In fact, more and more businesses are turning to cloud communications (a.k.a. hosted communications), as witnessed by its tremendous market growth of roughly 25 percent year over year.

Why choose public cloud deployment for your communications? What do you need to know about public cloud? And what are the next steps on your path? Before diving in, you must have the answers to these key questions. That’s why we’ve prepared this handy guide to take you through the basics of public cloud communications and what you need to know before taking the next step.

The advantages of a public cloud communications platform can be summed up in three words:

  • Simplicity: Your cloud provider manages all hardware and software, lessening your IT burden
  • Scale: You can add or remove users to scale up or down as your business needs change
  • Savings: Hosting your business communications via public cloud can largely reduce your capital expenditure.

Facts about public cloud communications

Public cloud is the most popular of the cloud deployment models for communications, especially for growing businesses with less than 500 users.

It can be easily procured on a per user per month basis and can be combined with private network connections, although it’s often used over a basic Internet connection (also known as “over the top” (OTT) service).

Most professional-grade cloud communications solutions include productivity-enhancing team collaboration and contact center features. They can also integrate with popular business applications, like the customer relationship management (CRM) tool,

Public cloud communications offerings can be delivered with private networking for increased security and reliability. You can also leverage software‚Äźdefined wide area networking (SD-WAN) to improve overall quality.

Download the whitepaper to learn more or contact us!


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